Details:
Ipsos | Sara Rice Media Development | Jarnai Lewin Media Development | Hanan Badar Media Development
Ipsos was commissioned by Lloyds Banking Group to research the digital capability of the UK adult population, across a range of skill areas. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
c.44.7 million (84%) UK adults have achieved the Foundation Level of digital skills
To achieve the Foundation Level, an individual must be able to independently do the eight tasks which make up the fundamental basics to getting online.
Encouragingly, the level of UK adults with the Foundation Level has increased by 4 percentage points since 2022 (80%), suggesting that more people in the UK should be able to get online. This is increasingly critical as more and more services are becoming digitised.
What’s even more encouraging to see is that amongst those aged 65+, the proportion who have the Foundation Level has increased from 54% in 2022 to 64% in 2023.
Older people tend to be less digitally savvy, and with increased proficiency in the Foundation Level, will be more likely to engage in the increasingly online world.