Can behaviourally informed communications increase applications, and appointments, to System Leadership roles?
Author:
Chadeesingh, Lal, Daniel Carr, and Raj Chande
Details:
In September 2016, the Department for Education (DfE) commissioned the Behavioural Insights Team (BIT) to investigate how behavioural insights could help to facilitate a school-led improvement system. This investigation led to the trial reported on here. The purpose of this trial was to test the impact of behaviourally-informed messages on applications for, and take up of, the National Leader of Education (NLE) and Teaching School (TS) programmes (collectively but not exclusively, ‘system leaders’).
This publication provides a summary of:
• The background to the trial, the hypotheses and outcome measures, and methodology
• How the exploratory work informed the development of the interventions
• The nature of the intervention, how it was delivered, and the results.